Beauty And The Blog

Want your skin to have that youthful snap back, or perhaps you want to maintain that snap you’ve still got?

Then let’s talk about Elastin. And no, it’s not the stuff that keeps your swimsuit on your body and not around your ankles!

But it does have a similar property. Elastin has ‘snap back’ to it, like your swimsuit, or like a rubber band.

Elastin will keep the skin tight. Elastin will keep the skin flexible. If there is enough elastin in your skin it will retain and return to it’s original shape after being pulled or stretched. Such as when you make a facial expression or when someone , I personally hate this, pinches your cheeks. Cheek pinching is for cute, chubby little babies, not grown women!

As we age, elastin depletes. Just like our friend collagen, and like collagen it’s a protein. Elastin comes from those same fibroblasts as collagen does that I told you about in an earlier post. Actually, fibroblasts do a lot of things for our bodies but our concern here is Skin Care and Wrinkle Reducing Anti-Aging.

OK~ so how do we maintain the elastin in our skin as we age? There are some products that have elastin listed as an ingredient. But they won’t work. Elastin as an ingredient in a product is just another form of moisture, just like the collagen some products list, it can not penetrate the skin.

We need those cell communicating ingredients again. Something that is structured on the molecular level to get into the skin and do a little work with our fibroblasts.

I know of only one thing that can do that. It is a product designed by a french biochemist, Dr. Chantal Burnison. The idea was to create an ingredient that
would simulate the process of elastin production in the skin. It took 19 years and more than $20 million to research this, as well as prove it’s safety and efficacy.

The ingredient is called Ethocyn. Ethocyn is a competitive inhibitor, that
means it prevents something from occurring. We have androgens (a ‘signal’
molecule) in our systems. When certain androgens enter our skin cells they
will convert to DHT and attach, or bind, to the DHT receptor causing the
production of elastin to slow or stop.

When Ethocyn is applied to the face it blocks DHT from binding with the DHT receptor in your skin cell’s fibroblasts, which means it allows your skin to continue producing elastin. The cell’s fibroblasts begin to restore the elastin levels in your skin. The ‘snap back’ quality of younger, smoother more flexible skin is regained.

In 99% of people who use this product it will restore the elasticity to the same levels of a 20 year old. Crazy, right? But true. Are you going to look 20 if you are 45? Of course not, but you will have amazing skin that will defy the years.

So, where do you find Ethocyn? Not easy. You can’t go to Macy’s for it. The biochemist, Dr. Chantal Burnison has a product containing it. I think you can find it on the web. One other company has the exclusive rights to use it as an ingredient in their own product. It’s called Tru Face Essence Ultra and you can get it if you contact me.